The Local Express exists to tell the stories of local sporting and community groups. It is your stories and the people-oriented content that best serves this charter. Write about the people in your group and tell a story of the day and yes use humour! Talk the language of Milton-Ulladulla.
Write about the people in your group and tell a story of the day and yes use humour!
In doing this find the ‘news angle’ to your story. What is relevant, ‘newsworthy’, or different about the event coming up or your story about an event that has passed. Start with the key angle but cover all the bases, i.e. answer: who, why, what, where, when and how in the first few sentences, just like they do in newspaper articles.
Keep it simple, keep it short. Sentences should be no longer than 25 – 30 words. Paragraphs should be only two or three sentences. Keep it short and punchy, and write for “scan-ability”.
It’s an old adage, but so true: a picture is worth a thousand words. If you have a good, high resolution picture, include it. Faces and people are gold. Find someone in your group who has a knack for taking pictures and empower them to do it!